KEKKWA is the acronym for the Malaysian Ministry of Culture, Arts and Heritage.

According to Kamus Dewan (Malay dictionary), the kekwa is described as a multihued flower. The multicolour attribute is appropriate for the Ministry of Culture, Arts and Heritage which has different departments and agencies, akin to the many colours of the kekwa flower.

KEKKWA’s primary mission is to highlight and popularise Malaysian arts and culture, and to preserve our national heritage in its tangible and intangible form.

KEKKWA implements all the policies, law and rules regarding national culture, arts and heritage efficiently and effectively, to ensure the direction and implementation of policies are aligned with the country’s objective and vision.

www.heritage.gov.my        Â

The Ministry of Transport is responsible for the planning, formulation and implementation of transport policies, formulation and enforcement of transport rules and regulations as well as planning, implementing and monitoring of development programs for the transport sector, which includes maritime, air and land.

Their vision is to provide an integrated, efficient, cost-effective, technologically-advanced as well as safe transport system which will act as a catalyst to facilitate trade, promote socio-economic development, enhance multi-modalism and assist Malaysia in achieving its vision to be an industrialized nation by the year 2020.

www.mot.gov.my

Tourism Malaysia promotes Malaysia as a tourist destination for foreign tourists. Its stated mission is "Marketing Malaysia as a destination of excellence and to make the tourist industry a major contributor to the socio-economic development of the nation."

Tourism Malaysia's objective is to promote Malaysia as an outstanding tourist destination. We strive to increase awareness of Malaysia's unique wonders, attractions and cultures. Tourism Malaysia aspires to develop domestic tourism and enhance Malaysia's share of the market for meetings, incentives, conventions and exhibitions (MICE).

Tourism Malaysia's activities are designed to stimulate Malaysian tourism and tourism-related industries. This helps promote new investments in the country while providing increased employment opportunities. The growth of Malaysian tourism will contribute positively to the country's economic development and quality of life.

• www.tourismmalaysia.gov.my
• www.virtualmalaysia.com
• www.tourism.gov.my

Dewan Bandaraya Kuala Lumpur (DBKL) is the local authority which administers the KL city centre and other areas in the Federal Territory of KL. This agency is under the Federal Territories Ministry of Malaysia. DBKL is responsible for public health and sanitation, waste removal and management, town planning, environmental protection and building control, social and economic development and general maintenance functions of urban infrastructure.

Current Mayor, Datuk AB Hakim bin Borhan is commited to making ROUTES KL 2008 a resounding success.

• www.dbkl.gov.my
• www.kualalumpur.gov.my

Express Rail Link Sdn Bhd (ERLSB) financed, designed, constructed, operates and maintains the KLIA Ekspres and KLIA Transit and other ancillary activities related to railway services.

The KLIA Ekspres which commenced operation on 14 April 2002 is a daily high speed, non-stop air-rail connection between KLIA and Kuala Lumpur City Air Terminal (KLCAT) at KL Sentral station. Travel time between the city and KLIA is just 28 minutes, a speed unmatched by other means of surface transport currently available. The service frequency (at 15-minutes interval from either points) allows commuters to plan and manage their time more accurately.

The KLIA Transit is a commuter service that stops at three intermediate stations i.e. Bandar Tasik Selatan, Putrajaya/Cyberjaya and Salak Tinggi with a total journey time of 37 minutes at 30-minutes frequencies. It first started operation on 1 June 2002.

The other ancillary activities are retail space provisioning at KLCAT and advertising spaces on the trains, stations and InfoScreen.

www.kliaekspres.com

KL Airport Services Sdn Bhd or better known as KLAS was established in February 1995 as an independent ground handler that provides a comprehensive range of services to various commercial airlines operating into and through Malaysian Airports.

KLAS offers the highest standards of quality, efficiency and most importantly customer satisfaction for Ground Handling, Cargo Handling, In-flight Catering, Aircraft Maintenance and Engineering services.

www.klas.com.my

PETRONAS, short for Petroliam Nasional Berhad, has grown to become a fully-integrated oil and gas corporation and ranked in the FORTUNE Global 500.

PETRONAS has four subsidiaries listed on the Bursa Malaysia and has ventured globally into more than 33 countries worldwide in its aspiration to become a leading oil and gas multinational of choice.

Since its inception, PETRONAS' business has grown to encompass the full spectrum of oil and gas operations, both locally and globally.

Petronas built the world famous Petronas Twin Towers, the tallest twin towers as its corporate headquarters in 1998.

www.petronas.com.my

Malaysia Airlines, the national carrier of Malaysia, is recognised as one of Asia's largest, flying more than 14 million passengers last year to over 100 destinations across 6 continents.

It holds a lengthy record of service and best practices excellence, having received more than 100 awards in the last 10 years, among the notable ones being the first airline to win the "World's Best Cabin Crew" by Skytrax, UK consecutively from 2001 till 2004, and again in 2007. It is also one of only 6 airlines worldwide to be accredited a “5-Star Airline” by Skytrax, an accomplishment it has achieved for 3 consecutive years, 2005-2008.

MAS was awarded the “Phoenix Award” by Penton Media’s Air Transport World magazine, one of the leading aviation magazines, in recognition of MAS’ “life-changing transformation”. This is the second award MAS has received in recognition of its successful business improvements after the “Airline Turnaround of the Year” award in 2006 by the Centre of Asia Pacific Aviation (CAPA).

www.malaysiaairlines.com

Sistem Televisyen Malaysia Berhad (STMB) or TV3 was incorporated in 1983 as Malaysia’s first commercial television station. It is part of Media Prima group of companies.

Ever since its launch, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share, the highest audience share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.

The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcasts a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports. The station has a strong market position and reinforces its brand awareness amongst its viewers through various on air and ground events.

• www.tv3.com.my
• www.mediaprima.com.my

A world-class state-of-the-art circuit, Sepang International Circuit was officially opened on March 9, 1999. It was completed in a record 14 months and with the recognition of its ultramodern facilities, it was given the honour to incorporate the F1 logo in its name.

Situated 85km from Kuala Lumpur city centre, it is accessible via the modern North-South Expressway, Railway Links and a network of Highways. Being closely situated to the KL International Airport makes it an ideal place for world-class international events.

www.malaysiangp.com.my

Sri Sutra Travel Sdn. Bhd. was established in 1988. Over the years we have grown to be one of the leading travel operators in Malaysia.

We have a pool of experienced staff to offer professional advice to the international & domestic traveler. Our online connections for inbound, outbound and ticketing services enables us to meet the high expectations of our customers.

From business travel to leisure travel, cruise holidays, inbound services, outbound services, meetings, incentives, conventions and exhibitions, worldwide hotel reservations and also representation for exclusive products like private jets, helicopters, limousines for hire and private yachts, Sri Sutra Travel can cater to niche markets, special requests, VIP treatment and more.

Headquartered at the Pekeliling Business Centre with a branch at the prestigious & strategically located Suria KLCC, we offer such services as:

• Airline Ticketing & Reservations
• Domestic & International Tours
• Worldwide Travel Insurance
• Umrah Packages
• Meetings, Incentives, Conventions & Exhibitions
• Coach & Car Rental Services

Sri Sutra Travel is the official travel partner of Routes KL 2008. We are your one stop travel agency for all your travel and tour needs.

www.srisutra.com.my