MALAYSIA AIRPORTS KICKS OFF ANNUAL SHOPPING CAMPAIGN WITH PRIZES TOTALING MORE THAN RM20 MILLION
05 July 2018
Themed “Licence To Win”, this year’s contest offers an Aston Martin DB110 as the grand prize
Sepang – Malaysia Airports’ Annual Shopping Campaign is back with more than RM20 million worth of prizes up for grabs. Themed “Licence to Win”, this year’s contest runs from 1 July till 31 December 2018. The contest theme is an adaptation from popular action movies with crime, secret mission and espionage as the main plot.
To qualify for the contest, shoppers will need to spend a minimum of RM250 at the retail outlets located at any of the five international airports operated by Malaysia Airports -- the KL International Airport (KLIA) & klia2, the Penang International Airport, Kota Kinabalu International Airport, Langkawi International Airport and Kuching International Airport.
A spend of RM250 is equivalent to one entry. However, for shoppers who spend RM250 via either the Boost e-wallet application or the Maybank credit card will be entitled to submit 10 entries. Similarly, travellers who are flying with Malaysia Airlines will also be entitled to submit 10 entries for this contest.
Just as in the past year, the 2018 Malaysia Airports Shopping Campaign continues to offer great prizes which include:
Grand Prize An Aston Martin DB11 worth RM2 million and Malaysia Airlines Business Class return tickets for two to London, with an exclusive tour of the Aston Martin factory.
1st Prize A private jet getaway to Langkawi, with 5-star accommodation package in Langkawi island.
2nd Prize A private yacht cruise in the Andaman Sea, with 5-star accommodation package in Langkawi island
3rd Prize A 5-star accommodation package in Langkawi island.
Malaysia Airlines Business Class return tickets for two to Brisbane, Auckland, Bombay, Chongqing, Surabaya and Hong Kong
RM20 Astro Go Shop voucher for RM250 spend in a single receipt
The grand prize and monthly prize winners will be featured online in FlyKLIA (http://flyklia.com), a travel portal by Malaysia Airports. Through this portal, they will be given the opportunity to share their experience of travelling on board Malaysia Airlines as well as their adventures while touring the cities.
By documenting the travel experiences of the winners on FlyKLIA, Malaysia Airports hopes that the stories will go on to inspire, give ideas, and provide tips to other potential travellers who want to create their very own travel itinerary.
Malaysia Airports senior general manager for commercial services, Nazli Aziz said the annual Shopping Campaign is aimed at rewarding travellers for supporting the retail offerings at the international airports.
“As part of Malaysia Airports’ mission to enhance the Total Airport Experience for travellers, we have embarked on several initiatives to create joyful Malaysian experiences. The Shopping Campaign, which incorporates elements of rewarding travellers through the Licence to Win contest, is one of our ways of enhancing the entire travel and airport experience,” he added.
“It is also our hope that such thematic campaigns will help spur travel retail spending in tandem with the expected increase in passenger movements,” said Nazli, adding that the massive growth in passenger traffic at the international airports and the on-going increase from travel retails sales enable Malaysia Airports to offer lucrative prizes for this year’s contest.
Nazli also noted that passenger traffic at its international airports grew by 4 per cent for the January – May period of this year to 34.5 million passengers compared to the same period of last year. KLIA itself recorded a 3.3 per cent growth to 24.7 million passengers.
Movement of international passengers alone, at all the international airports, grew by 7 per cent between January and May this year, as against the number recorded in the corresponding period of 2017. The overall passenger traffic is projected to increase this year based on expected improvements in economic conditions, opening of new routes and increased seat capacity offered by airlines, he said.
He added that retail sales for the period between January to May this year -- at the international airports operated by Malaysia Airports -- continued the upward trend, with a 6 per cent year-on-year growth to RM1.102 billion, with KLIA and klia2 posted a 4 per cent growth.
Nazli said the overall sales per passenger at the international airports stood at RM32 for the January-May 2018 period, compared to RM31 in the same period of last year. At KLIA and klia2, sales per passenger was registered at RM47 and RM30 respectively for the same period.
The encouraging growth in the overall passenger traffic and average sales per passenger as was recorded in the first five months of this year, bodes well for the retailers, concessionaires and Malaysia Airports in the latter’s effort to make airport shopping a joyful experience, he added.