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Gives out over RM1million in prizes for winners of its Indulge & Win Contest

08 May 2013

Sepang, 8 May 2013 - Finding your favourite retailer and the latest promotions at KL International Airport (KLIA) has just become easier with the launch of Malaysia Airports' latest mobile app.

Passengers passing through KLIA can now spend more time at their favourite retail, dining and relaxation spots at the airport without having to take too much time locating them, all thanks to the location directory on the app.
The mobile app provides added convenience to passengers as they will have the latest information on outlet locations, promotions, and airport services and facilities at their fingertips.

The app was officially launched today by Malaysia Airports' Chairman Tan Sri Dato' Sri Dr Wan Abdul Aziz Wan Abdullah.

Elaborating on the launch of the mobile app, Malaysia Airports' Senior General Manager Commercial Services Puan Faizah Khairuddin said: "Ensuring the growth and success of our Commercial Services is a vital component of our overall business growth. It is a move that will enable us to stay ahead of the curve.

"This involves constantly identifying diverse, creative and innovative platforms to ensure that a larger proportion of our customers are engaged in the manner which they are familiar. The launch of our latest mobile app launch is an example of such an initiative".

Puan Faizah Khairuddin explained: "Many passengers spend time wandering through the airport in search of their favourite outlet while waiting to board a flight. This takes up valuable time which could otherwise be spent indulging and relaxing at their desired outlet.

"The introduction of this new app will mean that now they have all the required information even before they arrive at the airport, thus enabling them to better plan their time at the airport for a stress- and hassle-free experience."

The mobile app, developed by Malaysia Airports, is available for download from iTunes and Play Store. It can be operated on both iOS and Android platforms and comes with Facebook, Twitter and email social sharing functions.
Puan Faizah added: "The introduction of the mobile app supports our overall commercial strategy to create an attractive and appealing lifestyle environment for travellers. It complements our other technology-based initiatives that are already in place such as the iButterfly and the introduction of the Indulge & Win e-kiosks. This on-going employment of technology will continue to be an integral part of the lifestyle experiences which Malaysia Airports strive to provide to our customers."

At the same event, Malaysia Airports announced the Grand Prize winner and final batch of the six (6) monthly Indulger prize winners of its 2012/2013 Indulge Till You Fly (ITUF) Campaign.
"The Indulge Till You Fly Campaign is an annual event aimed at giving travellers and visitors various options and opportunities to indulge themselves and be rewarded handsomely. It underpins our strategic move - to raise awareness that airports are lifestyle destinations with lots to offer, sometimes, more so than downtown malls.

"This year's ITUF campaign with its RM1 million shopping spree offering is our biggest reward yet for a traveller to/from Malaysia," enthused Puan Faizah.

The 2012/2013 ITUF Campaign was held from 19 July 2012 till 28 February 2013 at all international airports - KLIA/LCCT-KLIA, Penang International Airport, Langkawi International Airport, Kuching International Airport and Kota Kinabalu International Airport.

"Taking last year's Campaign as a benchmark, we recorded a 57 per cent increase in the number of entries received, 134 per cent increase in total sales and a 50 per cent increase in average spend per passenger," revealed Puan Faizah.

To participate in the Campaign, travellers had to spend a minimum of RM250 at any participating F&B or retail outlets at the five participating international airports. With that amount, they were automatically entitled to instant cash shopping vouchers worth RM10.

Eligible participants used the Indulge & Win e-kiosks to take part in the Contest and to redeem their on-the-spot shopping vouchers. All they had to do was scan the receipts of their purchases and passport details; answer questions related to the Campaign; and redeem their RM10 shopping vouchers on the spot.

Cardholders who used their MasterCard branded cards received double the shopping vouchers and double the contest entry forms, increasing their chances to be the grand prize winner and/or winner of one of the six (6) Indulger prizes.

Information captured at the kiosks was uploaded to an off-site server computer that on monthly basis randomly selected six (6) Indulger prize winners of RM10,000 each in shopping vouchers and, finally, the ultimate Grand Prize winner of RM1,000,000.

The Grand Prize winner was flown into Kuala Lumpur International Airport via business-class, given a two-night's stay in a five-star hotel, courtesy of MasterCard International. MasterCard will also be providing the grand prize winner the services of a personal shopper as he/she goes on a RM1 million shopping spree at KLIA.

Jim Cheah, vice president and senior country manager for Malaysia & Brunei, MasterCard Worldwide commented "MasterCard is proud of the overwhelming response from our cardholders which we received throughout the campaign. This campaign demonstrates MasterCard's commitment in providing unique experiences to our cardholders as we treat the grand prize winner to a truly priceless shopping spree of RM1 million."

The prize for the RM1 million shopping spree was given away by Tan Sri Dato' Sri Dr Wan Abdul Aziz Wan Abdullah while winners of the indulger prizes received their prizes from Tan Sri Bashir Ahmad, Managing Director of Malaysia Airports.

Besides the travellers, Malaysia Airports also rewarded its concessionaires for their support of the Campaign. Under the Concessionaires Incentives Scheme, concessionaires were rewarded based on (1) the most number of receipts submitted every month throughout the Indulge & Win contest in each of the five international airports and (2) the most number of receipts submitted every month throughout the entire Indulge & Win contest which were randomly selected as monthly winners.


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