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Shop around the world with Malaysia Airports

09 July 2013

Sepang, 9 July 2013 - Ever wonder what it would be like to shop in six of the world's top shopping cities? Wonder no more with Malaysia Airports' latest Indulge Till You Fly Campaign, a special campaign created to reward travelers handsomely for shopping and dining at its five international airports.

This year, the Grand Prize winner of the Indulge Till You Fly Campaign will be rewarded with RM1million shopping spree and the shopping experience of a lifetime to Hong Kong, Tokyo, New York, London, Paris, Dubai and, of course, Kuala Lumpur!

The winner, and a partner, will fly business class to all the seven cities where they will stay at top-class hotels and be taken shopping at the respective cities' premier malls.

According to Puan Faizah Khairuddin, Senior General Manager - Commercial Division, Malaysia Airports, the top-of-the-range prize to the seven shopping wonders of the world is in line with the "Wonderland" theme of the Indulge Till You Fly (ITUF) Campaign 2013/2014.

Said Puan Faizah: "We are all familiar with the various wonders of the world. With ITUF we are introducing our travelers to the wonders of the shopping world. It will be a most memorable experience for the winner - one that will be remembered for a long time.

"It is also very much in line with our airports as places of wonder theme.

To many travelers, airports are more than just transit or connection points. They are places of wonder, of respite, where one can get lost, even if it is for a little while, and indulge."

"Our airports are no different. It is a shopping and dining wonderland to many travelers. It is a place where they can linger and explore and, with Campaigns such as the ITUF, a place where they can win wondrous and fabulous prizes by just spending RM250," commented Puan Faizah.

Held for the fourth year in a row, the ITUF Campaign is part of Malaysia Airports' drive to raise awareness of the dual roles of its international airports - as transportation hubs and as lifestyle destinations.

Malaysia Airports' 2013/2014 ITUF Campaign will be held from 10 July 2013 till 28 February 2014 at all international airports - KLIA/LCCT-KLIA, Langkawi International Airport, Penang International Airport, Kuching International Airport and Kota Kinabalu International Airport.

Participants of the Campaign need to spend a minimum of RM250 at any F&B or retail outlets at the five international airports. With that amount, they will be eligible to take part in the Indulge & Win Contest and are entitled, automatically, to instant cash shopping vouchers worth RM10. MasterCard holders will be given the privilege to double their entries and shopping vouchers.

"MasterCard and Malaysian Airports Holdings Berhad have been partnering together for nine years to create unforgettable shopping experiences for air travelers. As a leading payment solution provider, Indulge Till You Fly Campaign is also a way to reward travelers handsomely for making the choice to shop with MasterCard at the participating airports", said Safdar Khan, Country Head, Malaysia and Brunei, MasterCard Worldwide.

Shoppers can redeem their shopping vouchers on the spot at one of the 40 Indulge & Win e-kiosks located throughout the five international airports. All they have to do is to scan the receipts of their purchases and personal details; answer a question related to the Campaign; and redeem their RM10 shopping vouchers on the spot.

Information captured at the e-kiosks will be uploaded to an off-site server computer that will randomly select a monthly indulger prize winner of RM10,000 in shopping vouchers. Seven (7) indulger prizes are given out throughout the Campaign period.

The Grand Prize winner of RM1,000,000 and the opportunity to shop round the world will also be selected by the computer from the pool of participants.

Revealed Puan Faizah : "Our never-ending quest for technology enhancement at our airports underscores Malaysia Airports' forward-looking approach to commercial marketing as we move ahead into the digital era.

"This on-going employment of technology will continue to be an integral part of the lifestyle experiences that Malaysia Airports is striving to give. It is a fantastic way to engage our customers and to increase participation."

Malaysia Airports' active use of technology which started in 2012 saw a 57 per cent increase in entries for the Indulge & Win Contest in the previous ITUF Campaign. Overall, last year's Campaign garnered a 134 per cent hike in sales generated through the campaign. Average spend by travelers also went up by 50%.

"The ITUF Campaign is gaining recognition here and abroad. It is a key component of our drive to increase revenue from our non-aviation segment. Going forward, it will continue to be an important event in our annual calendar," added Puan Faizah.

*According to CNN Travel Guide


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