Malaysia Airports Complete Airport Commercial Model Exercise For Langkawi International Airport
24 March 2013
- Retail space increases by five per cent
- Revenue expected to grow by 15 per cent
Langkawi, 24 March 2013 - Malaysia Airport Holdings Berhad (Malaysia Airports) today marked the completion of its Airport Commercial Model (ACM) for Langkawi International Airport under its Runway to Success Strategic Plan.
Malaysia Airports has re-modelled Langkawi International Airport as a world-class leisure airport, introducing new concepts and brands to appeal to the cross section of international tourists who frequent the island resort annually. Langkawi International Airport is earmarked as a Leisure Airport Model in line with Tourism Malaysia's effort of marketing the island as a premier travel destination.
The re-modelling saw commercial space at Langkawi International Airport increasing by five per cent with new brands and offerings being introduced. Products were also re-aligned to offer travellers a more diverse yet focused experience. Among the new international and local names now operating at the airport are Casa Impian, Gloe, Fila & Shock Proof, Marrybrown and Plaza Premium Lounge.
The new airport model was launched by Chairman, Malaysia Airports, Tan Sri Dato' Sri Dr. Wan Abdul Aziz Wan Abdullah in conjunction with the Langkawi International Maritime and Air Show (LIMA). Also present were Datuk Azmi Murad, Senior General Manager Operation Services, Malaysia Airports and Puan Faizah Khairuddin, Senior General Manager, Commercial Services, Malaysia Airports.
Under the Plan, airports in the country are categorised into four commercial models - Lifestyle, Leisure, Community and Corporate Responsibility. Besides Langkawi International Airport, airports in Kuching, Miri, Mulu, Labuan and Lahat Datu have also completed their ACM undertaking. Similar exercise is currently underway in KLIA, Penang, Kuala Terengganu, Kota Bahru, Ipoh, Bintulu, Sibu and Tawau.
Said Tan Sri Dato' Sri Dr Wan Abdul Aziz: "As the gatekeeper of Malaysia's aviation gateways, Malaysia Airports is responsible in ensuring that our airports can support and enhance the state and national competitiveness and aspirations.
"The adoption and implementation of the Airport Commercial Models are carried out with specific customer profiles and needs in mind as well as the locations and roles of each airport in their respective regions. It underscores Malaysia Airports' commitment to meet and enrich the varied needs and cosmopolitan mix of travellers passing through our 39 gateways throughout the country."
According to Puan Faizah Khairuddin, Malaysia Airports' Senior General Manager Commercial Services, the airport operator has expanded the retail experience at Langkawi International Airport beyond products and brands.
"Working together and with the support of our business partners, we have incorporated the leisure concept in the overall design and ambience. We have re-aligned our products and retailers mix; streamlined outlets locations to meet the leisure airport concept model."
Puan Faizah revealed: "With the completion of the Airport Commercial Model, we have increased the total retail and F&B space in this airport by 5%. This is expected to generate additional revenue of 15% -- roughly RM7.6million - in the coming year. I am optimistic that this target is achievable.
Malaysia Airports is celebrating Langkawi International Airport's new commercial model with a special 11-day celebratory entertainment and promotional campaign. From March 24 till April 3, 2013, travellers passing through the gateway will be entertained to a snapshot of Malaysian hospitality and culture in the form of cultural dances, games and shows.
Additionally, travellers can also take part in the HappyBox Passport Challenge. For every RM50 spent at Langkawi International Airport, the traveller will be given a stamp in the HappyBox Passport. Upon collecting three stamps (RM150), the person will be given the opportunity to try to crack the digital code to a HappyBox and win even more goodies in the form of shopping vouchers and/or products, if he succeeds.