Malaysia Airports Launches Sama-Sama Airport Hotel Brand
15 January 2013
Sepang, 15 January 2007 - Malaysia Airports Holdings Berhad launched its new airport hotel brand, Sama-Sama, at the KL International Airport hotel this evening.
The launch of the Sama-Sama brand marks Malaysia Airports' entry into the airport hotel sector and positions it as the region's first dedicated operator of airside and landside airport hotels, reinforcing Malaysia Airport's credentials and reputation as a world-class airport operator.
With this, Malaysia Airports will not only own but also operate the five-star full-service Sama-Sama KL International Airport hotel adjacent to KLIA as well as the existing transit hotel located at the Satellite building of KLIA. The transit hotel will be rebranded as Sama-Sama Express KLIA. With the completion of klia2, Malaysia Airports will also operate its transit hotel which will be called Sama-Sama Express klia2.
At the launch, the Prime Minister said in his speech, which was delivered on his behalf by Ng Yen Yen, Minister of Toursim, "It is heartening to note that Malaysia Airports is expanding on its repertoire of airport services to include hospitality with its Sama-Sama brand. It is always a proud moment to see a Malaysian brand grow from strength to strength and achieve success on the world stage."
"Sama-Sama is a vital component in the overall Malaysian blueprint of exporting world-class Malaysian services. With its entry into airport hotel operations, Malaysia Airports is definitely on the runway to success to achieving this key objective," the Prime Minister added.
MAHB chairman, Tan Sri Dato' Sri Dr. Wan Abdul Aziz Wan Abdullah, said, "Not content with just providing world-class, award-winning airport services, Malaysia Airports had the vision to offer every passenger who lands at KLIA a seamless travel experience - from the aircraft to the airport and to the hotel room. We will provide the connectivity, the convenience, the facilities and our unique Malaysian hospitality to welcome them. And so the Sama-Sama brand is born."
"The creation of the Sama-Sama brand was only realised after comprehensive consultation with key internal and external stakeholders such as employees, travel industry partners and customers which include our long-term airline clients. During this process, we received positive feedback from these stakeholders who pledged to support our new brand and endeavour."
"It is Malaysia Airports' aim to take the Sama-Sama brand to other markets where we intend to brand and operate more airport hotels. The launch of the Sama-Sama brand today marks a step towards that vision," added Wan Abdul Aziz.
Sama-Sama, meaning "togetherness" and "you're welcome" is representative of how people and cultures come together at our hotels. Our award-winning Sama-Sama team members are guided by the philosophy that welcoming all our guests with warmth and from the heart is a reflection of the Malaysian way.
The Sama-Sama logo depicts two hands locked in an embrace, symbolizing the essence of the brand.
Sama-Sama is a refreshing new Malaysian hotel brand that embodies the very best of modern, contemporary Malaysia.
Meaning "togetherness", Sama-Sama embodies the inclusiveness of differing peoples and cultures. It is also an expression of the depth of the Malaysian welcome.
Staffed by an award-winning team, the Sama-Sama airport hotels offer an unparalleled relaxing stop-over experience to both business and leisure travellers. It is also the perfect location for private and business meetings and seminars.
The Sama-Sama brand is owned and operated by Malaysia Airports Holdings Berhad and will comprise two distinct airport hotel products: Sama-Sama landside airport hotels and Sama-Sama Express airside transit hotels.