Malaysia Airports To Set Up Its Own Airport Hotel Brand
05 November 2012
Sepang, 5 November 2012 - Malaysia Airports announced today that as a move towards creating a better opportunity and positioning for its Airport Hotel
business, it will be consolidating both its air side and land side hotels, and creating a new brand identity for all the hotels it owns.
Malaysia Airports' vision is to position the Airport Hotel services as a unique and specialised product brand, and to expand the offerings to the overseas airport market. In line with its focus to grow the commercial business - as outlined in its 5-year Business Direction under the banner Runway to Success (2010-2014) - Malaysia Airports feels that the time is right to set a new direction for the future growth of its hotel business.
Immediate plans will involve the creation of a new brand identity for 3 hotels, the existing land side hotel (currently managed by Pan Pacific Hotels Group), KLIA Air side Transit Hotel (ATH), and klia2 ATH that will be ready at the same time as klia2 Terminal in May next year. Meanwhile Malaysia Airports is also in the process of upgrading its existing hotel facilities in the effort to provide the best possible service and experience to its hotel guests. The new hotel brand will be ready for operational launch by 1 January 2013, starting with the land side hotel currently known as Pan Pacific KLIA.
In tandem with the re-branding exercise, Malaysia Airports is proud to announce that all three of its hotels will assume the new brand name of 'Sama-Sama'. Meaning "togetherness" and "you're welcome" in Malay, the new brand will see the airport hotels offer an environment in which differences reside together - be they cultural, lingual or ethnic, similar to that in Malaysia. It is intended as a place that connects all who pass through its doors to a multifaceted experience.
With this new brand identity, fully owned subsidiary KL Airport Hotel Sdn Bhd (KLAH) and Pan Pacific Hotels Group have mutually agreed not to extend the Management Agreement for the land side hotel beyond 31 December 2012.
KLAH is fully committed to the continued success of their hotels as well as the well-being and care of all their employees, guests and business partners. The management has assured all staff that there will be no change in their employment status as a result of this transition, as all staff remains as legal employees of KLAH.
Malaysia Airports further added that this new direction that the company is taking also means new opportunities and possibilities of career growth for the hotel associates in the future, as it expands its business beyond Malaysia in the overseas ventures and offerings. The internal announcement to the staff was well received as Malaysia Airports shared its plan for the airport hotels, and seek continuous commitment from its staff in embarking on this exciting journey of creating a niche and specialisation for its Airport Hotel business.