Sepang, 8 February 2011 – Valentine’s Day and Chap Goh Mei (traditionally regarded as the Chinese Valentine’s Day) arrived early for 10 couples when they won luxurious getaways comprising first-class return air tickets and holiday packages worth more than RM80,000 per couple at the recently-concluded “Indulge & Win Contest”, which is part of the Indulge Till You Fly Campaign” organised by Malaysia Airports Holdings Berhad (Malaysia Airports).
“The Priceless Indulgence Holiday Packages” include two first-class return air tickets, three-night complimentary stay at a five-star hotel operated by The Leading Hotels of the World, and a top-of-the-range local holiday at one of the following destinations – Cape Town, London or Sydney.
Four (04) couples will be whisked off to their priceless holiday destination in Cape Town where they will be transferred to the luxurious Table Bay Hotel and treated to a rejuvenating spa upon their arrival. This prize includes a full-day safari at Fairy Glen Game Reserve; three (03) couples will indulge in a full-body massage and a Chocolate Afternoon Tea at The Landmark Hotel followed by a three-course lunch at The Winter Garden in London; and three (03) couples will climb into a seaplane for a private flight to Jonah’s at Palm Beach, Sydney, for a three-course lunch topped by an aromatherapy massage at Azul’s Spa, and all these while staying at BLUE Sydney - A Taj Hotel. The ultimate holiday destinations for each grand prize winner were revealed during a prize presentation ceremony held at KL International Airport recently.
Speaking at the prize presentation ceremony, Puan Faizah Khairuddin, Senior General Manager, Commercial Services of Malaysia Airports, revealed that the “Indulge & Win Contest” attracted participation from 63,173 travellers flying in and out of Malaysia’s five international gateways, namely KL International Airport (KLIA), Langkawi International Airport, Penang International Airport, Kuching International Airport and Kota Kinabalu International Airport. Approximately RM 29 million was generated in sales volume from the contest participation.
Said Puan Faizah: “The ‘Indulge Till You Fly Campaign’ marked one of the means by which Malaysia Airports seeks to revolutionise the retail experience of travellers who use any of our international gateways. Through it, we were able to heighten awareness of the variety of offerings available at our international airports, encompassing the three experiences of shopping, dining and relaxing. We underscored the fact that our airports are destinations in themselves and not just transit points before boarding the plane.”
“Judging from the response to the Campaign, I am pleased to say that we have made tremendous in-roads. We are slowly but surely changing the mind sets of travellers towards our airports and opening them up to the range of value-added activities that they are able to experience here.”
To engage and encourage travellers to participate actively in the Campaign, Malaysia Airports, in collaboration with MasterCard International, initiated the “Indulge & Win” Contest, which offered Priceless Indulgence Holiday Packages as grand prizes to 10 couples.
To participate in the Indulge & Win Contest, all a passenger had to do was to spend a minimum of RM250 and complete an entry form. With every entry form submitted, contestants at each of the participating airports would be in the running for the Priceless Indulgence Holiday Package draw, which took place every three weeks. MasterCard holders were entitled to two entry forms. The Contest ran from July 24, 2010 till January 6, 2011.
Alvin Roy Christopher, one of the grand prize winners who will be travelling to Sydney, couldn’t believe his ears when he received the good news. “I’d always enjoyed the convenience of shopping at the airport because I can get everything in one location. As I was already shopping I thought I might as well give the contest a try but I didn’t think I would win!
“Although my first choice was to go to London, I am still very happy and excited as it is not every day that one gets treated to a first-class, all-expense paid holiday trip. I plan to squeeze in as much activities as I can during my four days in Sydney, and will definitely make time for a visit to the Sydney Opera House!” said the elated Alvin. For Missiah binti Ajek who also won the grand prize trip to Sydney, shopping at the airport allows her to obtain items that are unique and not obtainable elsewhere. She said: “It’s a good place to pick up special gifts but I also like some of the food outlets that are available now. There have been really positive changes at our international airports and they are certainly more interesting nowadays.”
Missiah, who had also hoped to clinch the Priceless Indulgence Holiday Package trip to London is nevertheless excited with the prospect of her upcoming trip. It would be her first trip to the city and she is looking forward to the romantic interlude with her husband.
Meanwhile, winning the grand prize trip to Cape Town was a dream come true for Voon Siek Yen. Voon, an outdoor enthusiast was thrilled when she found out that she would be going to Cape Town, as the destination is a haven for those who crave an active outdoor lifestyle. London-bound grand prize winner See Chin Siong exclaimed excitedly: “This is an excellent start to the Year of the Rabbit! I was notified just a few days before the Chinese New Year and on my birthday too! Shopping at the airport had turned out to be very rewarding for me!”.
The general consensus among the four is that Malaysian airports have come a long way and KLIA, with its world-class airport status, has put Malaysia on the world map.
Puan Faizah added: “In building a world-class airport business, we will continue to strive to be creative and innovative in fine tuning the balance between enhancing travellers’ experience and maximising alternative revenue streams. Malaysia Airports is continuously enhancing our service levels and offerings to ensure that we maintain our competitive edge whilst reiterating the fact that Malaysian airports are not merely functional but are lifestyle destinations.”