Malaysia Airports strikes gold!
24 September 2013
Kuala Lumpur, 24 September 2013 - Malaysia Airports' Indulge Till You Fly Campaign 2012/2013 came up tops under the Best of Country (Malaysia) Trade Campaign. This Award is presented to the campaign that best markets a product or service within any retail or trade channel.
"We are delighted with our win. The PMAA provides a unique platform to the marketers to pitch their campaigns against the best in Asia. Our win is an endorsement of our Indulge Till You Fly Campaign's outstanding marketing approach.
"The Dragons of Asia Award acknowledges the importance of focusing on objectives and results in marketing campaigns. I am proud that we emerged as the champion amongst champions in this particular category," said Puan Faizah Khairuddin, Senior General Manager Commercial Services.
Launched in 2010, Indulge Till You Fly Campaign is part of Malaysia Airports' drive to raise awareness of the dual roles of our international airports - as transportation hubs and as lifestyle destinations.
Participants of the Campaign need to spend a minimum of RM250 at any F&B or retail outlets at the five international airports. With that amount, they will be eligible to take part in the Indulge & Win Contest and are entitled, automatically, to instant cash shopping vouchers worth RM10. MasterCard holders will be given the privilege to double their entries and shopping vouchers.
The current 2013/2014 ITUF Campaign is being held from 10 July 2013 till 28 February 2014. This year, the Grand Prize winner of the Indulge Till You Fly Campaign will be rewarded with RM1million shopping spree and the shopping experience of a lifetime to Hong Kong, Tokyo, New York, London, Paris, Dubai and Kuala Lumpur!
The Dragons of Asia Awards 2013 saw a total of 48 Gold, Silver & Bronze Dragons of Malaysia winners and 50 Gold, Silver & Bronze Dragons of Asia winners which also included the Malaysian winners. Twelve (12) "Best by Country Dragons and the Dragon of Asia" awards were also given out.
All Malaysian entries were judged separately by 50 judges from around Asia.
Malaysia Airports struck gold at the Promotion Marketing Awards of Asia (PMAA) / Dragons of Asia 2013 held last week in Kuala Lumpur.