Malaysia Airports Launches ‘KULinary Campaign’ to Promote Dining Experience in KL International Airport
01 December 2016
SEPANG – Malaysia Airports is organising a month-long campaign to promote the dining experience in both terminals at KL International Airport (KLIA).
This campaign also sees collaboration between Malaysia Airports and Friedchillies.com, an independent online food reviewer which began in 1998 and has now expanded into a food media via production and other digital platforms.
In creating memorable moments, Malaysia Airports had facilitated FriedChillies’ efforts to ‘mystery shop’ where they anonymously evaluated not only the dishes served but also the total dining experience, in order to name their top food discoveries in KLIA and klia2. The term ‘discoveries’ was intentionally chosen by FriedChillies to show that there are many hidden gems at the terminals for visitors to discover and enjoy.
KLIA, together with klia2 boasts a variety of exciting F&B outlets serving delicious food, comprise not only eateries belonging to well-established international brands but also eateries which are proudly Malaysian such as Eden, Secret Recipe, Old Town White Coffee, Noodles, Grandmama’s and many more, offering a mini Malaysia experience right in the airport.
During the launch, 18 restaurants at both terminals will receive the Dining Choice Award to recognise their outstanding performance in food quality and overall dining experience.
During this campaign period, visitors to the airport will also enjoy discounts at these top 18 F&B outlets. In order to enjoy these discounts, airport visitors can do so via ‘Food Passport’ brochures which are widely available at all F&B outlets at the airport. This Food Passport also comes with an RM5 voucher which is valid with a minimum spend of RM30 at all 146 F&B outlets.
In addition, a contest called ‘Dine & Win’ is also held to further enhance the dining discovery experience at KLIA and klia2. The contest offers four Go Pro Hero 5 cameras as grand prizes. It calls for visitors to spend RM30 in a single receipt at any F&B outlet and to submit their details through a contest form.
According to Mohammad Nazli Abdul Aziz, senior general manager Commercial Services, “As we wish to transform our airports into a preferred destination, we are focused on catering not only to travellers but the surrounding community as well. We want people to know that the airport is a great destination for foodies out there. This campaign is part our Total Airport Experience initiatives as outlined in our five-year business plan, Runway to Success 2010 (RtS2020).”
Malaysia Airports also aims to turn KULinary into an annual event. It is hoped that it will also serve as a catalyst for F&B operators in KLIA to raise the bar not only in terms of food variety and quality, but also service level to ensure enjoyable dining experience for visitors in line with Malaysia Airports’ mission to create joyful experiences for passengers.
KULinary engages airport visitors through multiple digital platforms. Online content will be generated to spread the story of KULinary and to give visitors a better idea on where to choose the best eats and deals at KLIA.